"When tangibles can be easily copied by the others if one wants to achieve a distinctly sustainable differentiation the way forward is to create an ‘excellent customer experience culture’"

dhammika kalapuge

Ayubowan! Be good, do good ‘serve’ another in the best manner you could. In the process create value and leave a unique impression in the others mind that makes them wish to be served by you again and again. Dhammika Kalapuge. Dhammika has been a member of the lecture panels of Sri Lanka Institute of Marketing for CIM and SLIM, and has served as a Chief Examiner at the Institute of Bankers of Sri Lanka.